Don’t be that guy that ends up on YouTube…

Last week, at our IPS team meeting an interesting thought popped into my mind. In between the jokes that made us laugh so hard we could barely breathe, and the operations discussion, we had the “where are we headed” talk. I am sure you have had that one before! The comment that caught my attention though, was when Eric Pringle, our CEO, told us about a lesson he taught his son when he was learning to mountain bike. “ You go where you look.” As we joked about how his son would repeat that over and over again each time he rode, I had one of those “ah hah” moments. What an obvious thing to apply to not only your daily life but to your career and business as well. Could it really be that simple? Well… no, if it was we would all be exactly where we want to be, and probably wouldn’t be reading this! But it’s a starting point.

How many times do you set a goal for yourself, but instead of focusing on what you want to happen, you focus on everything that could go wrong? You’ve already set yourself up for disaster. Imagine if you were on a bike, only focused on that giant cliff to your left. Within seconds, you would probably be laid out on the ground from falling over the edge. Not to mention all your friends would most likely be laughing (pending you are ok) and loading the whole event onto YouTube. Don’t be that person!

Don’t get me wrong, turning your focus away from your fears and negative thinking is going to take practice! Many of us, me included, have been headed towards those cliffs for a long time. But the key is to start small. Instead of attempting to meet the goals you have set for the far-off future, figure out where you want to be right now, tomorrow, or even next week and work on accomplishing that. This will in the end help you accomplish those long-term goals. Focusing on your mountain biking trip next year, isn’t going to keep you from going off the side now. But focusing on the path currently in front of you will! Of course, fantasizing about the future is exciting, but it won’t get you where you want to be in this moment and if you can’t meet your current goals, the future ones will seem even further away.

This concept, can and should be applied to all aspects of your life. As a leader in your company it is your responsibility to make sure it is headed in the right direction. Are you concentrated on the strategic moves you need to make today, to help you get where you want to be in the future? Or are you so worried about failing and what could go wrong, that you’re headed directly towards the edge of that cliff? I know this concept is easier said than done! But as difficult as it seems, just keep reminding yourself that if you don’t aim where you want to go now, its unlikely you will ever get anywhere.

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Simon Roads

Vice President of Sales

Born and raised in England, Simon Roads has had a distinguished career in various forms of aviation spanning over 45 years. His journey began as an A&P mechanic in the Royal Air Force and has encompassed a range of roles, ultimately leading to his position as the VP of Global Sales for Honda Aircraft. Throughout this extensive career, he has had the privilege of closely collaborating with Royalty, Dignitaries, and high net worth individuals, providing them with unparalleled expertise and a steadfast commitment to excellence in aviation services.

Having been immersed in the aviation industry for nearly half a century, his wealth of insights and knowledge has established him as a trusted figure within the field. His extensive experience has provided him with the opportunity to engage with diverse cultures, interacting with individuals from various walks of life, and ensuring that their distinctive requirements and preferences are met with the utmost precision.

One of his notable strengths lies in his adeptness at effectively managing global teams. Over the course of his career, he has demonstrated successful leadership and mentorship of professionals from different backgrounds and nationalities, fostering an environment characterized by collaboration, growth, and mutual respect.

Understanding different cultures has played a pivotal role in his professional journey. By taking part in the customs, traditions, and practices of his clients he not only fosters strong relationships but has also gained a profound appreciation for the unique needs and expectations of each of his clients.

Away from work, his priority is his family. His role as grandad to three wonderful boys, brings him immense joy. He has a penchant for outdoor activities such as cycling, kayaking, and golf. Additionally, he has developed a passion for cooking and continually seeks to learn new culinary techniques. The art of balancing life and work is an ongoing journey for him, and he considers himself fortunate to be able to savor the best of both worlds.

You can contact Simon at

Meredith Stanley

Executive Recruiter

Meredith joined IPS in 2023 as an Executive Recruiter with over 5 years of recruiting experience at Amazon and Lyft. Prior to making the shift to recruiting, Meredith was an Executive Assistant for over 3 years at a Seattle-based insurance company. With a passion for finding top talent, Meredith has hired for a wide range of roles across North America in the hardware, micromobility, operations, transportation, and tech spaces.

After an unsuccessful attempt at a Chemical Engineering degree, Meredith graduated from Oregon State University with a Bachelor of Science in Liberal Studies.

Meredith has a passion for live music, playing both piano and trombone. She also enjoys traveling and spending time outdoors either skiing, hiking or scuba diving.

You can contact Meredith at

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