Thanks to the pandemic and the rapid shift to remote working, the human element in every workplace has become more important than ever before.
Forward-looking organizations that care about their people and value their reputation are now investing in various employer branding strategies.
This includes using employee feedback to develop an employee value proposition, tracking reviews, and using employee advocacy to give employees a voice in their brand.
A great employer brand reflects what employees expect from their employer, and the brand’s success depends on whether the employer fulfills these promises.
Remember, the employer brand isn’t something to be faked, since it must be seen and felt by those working in the company.
And as Jillian Einck once said, “Your employer brand is never what you say it is. It’s what your employees and candidates say it is.”
