Swedish Office Marks 20th Destination For Kennedy Executive Search


Brussels/Stockholm, June 8,  2020 – Kennedy Executive Search is proud to announce it will set foot in Sweden. Frisenberg J. & Associates, Kennedy’s partner office in Monaco, will open up a second office in Gothenburg in June, marking the 20th partner destination for the global network of privately-owned executive search firms. Frisenberg J. & Associates is headed by Kennedy’s current President, Swedish born Caroline Frisenberg. It is the second Scandinavian partner for the network after DNA Headhunting / Kennedy Executive Copenhagen.

Frisenberg J. & Associates was founded in 2011. The firm is specialized in recruiting senior management and C-suite roles for leading companies across Europe, Middle East and Africa. Many of their clients have been with the firm for many years. The firm’s client base is diverse with companies ranging from the Consumer, Luxury and Media to the Tech, Maritime and Industrial industries. The latter, Industrial, will be a big focus for the Swedish office. Historically, Sweden is a strong player in the Industrial sector worldwide. The country has ample natural resources like forests and water and is the birth place of many big global names like Mölnlycke, H&M, IKEA, Volvo, Ericsson and Electrolux. Furthermore, no matter if one uses the geographical label Nordics or Scandinavia, the country has a strategic central position. For this reason, many international companies looking to set up shop in the region, opt for Sweden as their place of business.

Caroline Frisenberg, founder and owner of Frisenberg J. Associates, was born in Sweden and still performs many searches in her home country. “Sweden is my heritage, my home market so to speak”,she explains. “I know the culture, the language and am in tune with current trends in the Swedish job market. Furthermore, I have a strong network of both clients and candidates here, gained through my 15 years of experience in recruitment for Swedish companies. It made perfect sense to open an office there”.

The office’s location, Gothenburg, is a strategic decision. The city’s geographical location means that both Sweden’s and Norway’s capital cities Stockholm and Oslo can be reached by car in about 3 hours. The city also provides easy acces to the rest of Europe and is home to many large corporations. This includes the Swedish multinational manufacturing company Volvo, still calling the city home almost 100 years after the brand was founded. Göteborg Landvetter Airport is the countries second airport and an important hub for freight and international transport.

Caroline Frisenberg: “The Swedish office will allow Kennedy Executive to add further service and relevance to our client. Being part of the Kennedy network means we can combine local relevance and knowledge, with an international scope, vision and mindset. This will appeal to both local as well as global companies looking for a solid and trusted partner in their various recruitment needs”.

About Kennedy Executive

Kennedy Executive Search is a global partner network of locally owned retained search boutiques In Europe, the USA and Latin America with offices in Amsterdam, Barcelona, Budapest, Brussels, Copenhagen, Denver, Frankfurt, Gothenburg, Madrid, Mexico City, Miami, Milan, Monaco, two offices in Munich, Paris, Prague, Salzburg, Sao Paulo and Zurich.


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Simon Roads

Vice President of Sales

Born and raised in England, Simon Roads has had a distinguished career in various forms of aviation spanning over 45 years. His journey began as an A&P mechanic in the Royal Air Force and has encompassed a range of roles, ultimately leading to his position as the VP of Global Sales for Honda Aircraft. Throughout this extensive career, he has had the privilege of closely collaborating with Royalty, Dignitaries, and high net worth individuals, providing them with unparalleled expertise and a steadfast commitment to excellence in aviation services.

Having been immersed in the aviation industry for nearly half a century, his wealth of insights and knowledge has established him as a trusted figure within the field. His extensive experience has provided him with the opportunity to engage with diverse cultures, interacting with individuals from various walks of life, and ensuring that their distinctive requirements and preferences are met with the utmost precision.

One of his notable strengths lies in his adeptness at effectively managing global teams. Over the course of his career, he has demonstrated successful leadership and mentorship of professionals from different backgrounds and nationalities, fostering an environment characterized by collaboration, growth, and mutual respect.

Understanding different cultures has played a pivotal role in his professional journey. By taking part in the customs, traditions, and practices of his clients he not only fosters strong relationships but has also gained a profound appreciation for the unique needs and expectations of each of his clients.

Away from work, his priority is his family. His role as grandad to three wonderful boys, brings him immense joy. He has a penchant for outdoor activities such as cycling, kayaking, and golf. Additionally, he has developed a passion for cooking and continually seeks to learn new culinary techniques. The art of balancing life and work is an ongoing journey for him, and he considers himself fortunate to be able to savor the best of both worlds.

You can contact Simon at sroads@ipeoplesolutions.com

Meredith Stanley

Executive Recruiter

Meredith joined IPS in 2023 as an Executive Recruiter with over 5 years of recruiting experience at Amazon and Lyft. Prior to making the shift to recruiting, Meredith was an Executive Assistant for over 3 years at a Seattle-based insurance company. With a passion for finding top talent, Meredith has hired for a wide range of roles across North America in the hardware, micromobility, operations, transportation, and tech spaces.

After an unsuccessful attempt at a Chemical Engineering degree, Meredith graduated from Oregon State University with a Bachelor of Science in Liberal Studies.

Meredith has a passion for live music, playing both piano and trombone. She also enjoys traveling and spending time outdoors either skiing, hiking or scuba diving.

You can contact Meredith at Meredith@ipeoplesolutions.com

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