So I can’t fake it anymore?

There is a new book out by Ty Montague, a Harvard Business Review writer, True Story: How to Combine Story and Action to Transform Your Business.

As is normal for most business / marketing books these days, Ty uses well know brands such as TOMS, Tory Burch, Red Bull and Warby Parker to prove his point. Ty argues that by living their story, and not just marketing it, they have been able to create fierce loyalty and evangelism by connecting consumers to experiences and beliefs.

It reminds me of old the “Show, don’t tell” mantra, and a little about our blog from June which we looked at the TEDx Talk by Simon Sinek.

What was most interesting was new research that showed that ‘doing’ does matter more than ‘telling’. That being authentic and real was driving more customer engagement and more revenue.

In the article, “Good Companies Are Storytellers. Great Companies Are Storydoers” Ty posts data based on 42 companies to support the fact that companies that ‘do’ vs. ‘tell’ receive more social media and word of mouth support, generate more revenue, and spend less on marketing than companies who are just storytellers. My favorite chart is the Growth Rate chart embedded here.

I guess we could argue that ‘doing’ companies just get business better and there is no coloration between increased social mentions and increase revenue, but it is still an impressive metric.

Most importantly, it made me stop and think about our story at IPS. It made me question what makes our customers share our story and successes with others.

Here is our story:

We believe in innovation, transformation, and continuous improvement. Life is about maximizing the journey, not arriving at a destination. That the people that surround you, the changes you make, the risks you take, and the innovation you create makes the journey most fulfilling.

Today, we are in the business of executive recruiting. We recruit the greatest people to innovate, take risks, and help change some of the greatest companies. We do this by innovating, transforming, and continuously improving our business and ourselves.

What is your story?

Photo Credit:

We use cookies to give you the best experience.

Simon Roads

Vice President of Sales

Born and raised in England, Simon Roads has had a distinguished career in various forms of aviation spanning over 45 years. His journey began as an A&P mechanic in the Royal Air Force and has encompassed a range of roles, ultimately leading to his position as the VP of Global Sales for Honda Aircraft. Throughout this extensive career, he has had the privilege of closely collaborating with Royalty, Dignitaries, and high net worth individuals, providing them with unparalleled expertise and a steadfast commitment to excellence in aviation services.

Having been immersed in the aviation industry for nearly half a century, his wealth of insights and knowledge has established him as a trusted figure within the field. His extensive experience has provided him with the opportunity to engage with diverse cultures, interacting with individuals from various walks of life, and ensuring that their distinctive requirements and preferences are met with the utmost precision.

One of his notable strengths lies in his adeptness at effectively managing global teams. Over the course of his career, he has demonstrated successful leadership and mentorship of professionals from different backgrounds and nationalities, fostering an environment characterized by collaboration, growth, and mutual respect.

Understanding different cultures has played a pivotal role in his professional journey. By taking part in the customs, traditions, and practices of his clients he not only fosters strong relationships but has also gained a profound appreciation for the unique needs and expectations of each of his clients.

Away from work, his priority is his family. His role as grandad to three wonderful boys, brings him immense joy. He has a penchant for outdoor activities such as cycling, kayaking, and golf. Additionally, he has developed a passion for cooking and continually seeks to learn new culinary techniques. The art of balancing life and work is an ongoing journey for him, and he considers himself fortunate to be able to savor the best of both worlds.

You can contact Simon at

Meredith Stanley

Executive Recruiter

Meredith joined IPS in 2023 as an Executive Recruiter with over 5 years of recruiting experience at Amazon and Lyft. Prior to making the shift to recruiting, Meredith was an Executive Assistant for over 3 years at a Seattle-based insurance company. With a passion for finding top talent, Meredith has hired for a wide range of roles across North America in the hardware, micromobility, operations, transportation, and tech spaces.

After an unsuccessful attempt at a Chemical Engineering degree, Meredith graduated from Oregon State University with a Bachelor of Science in Liberal Studies.

Meredith has a passion for live music, playing both piano and trombone. She also enjoys traveling and spending time outdoors either skiing, hiking or scuba diving.

You can contact Meredith at

Skip to content