“A company can advertise and market like mad about who they are and what they believe in, but in today’s world, it’s the people on the front line who are ultimately defining the reputation of the business.
And the reputation of your business, let’s face it, is really the brand.”
In today’s highly interconnected world, your company’s reputation is an open book, thanks to social media and several customer and employee review sites.
Gone are the days of positive PR to lure prospects and top talent. Today, you may fake all you can, but you won’t get away with it.
Organizations that are serious about their brand understand the risks of deploying quick fixes to a long-term problem, such as a bad reputation.
Instead, they invest in exceptional customer and employee experiences to build trust, loyalty, and long-lasting relationships.
