Over the years, the gap between what executives think their companies stand for and what employees believe has been widening.
This disconnect is a huge problem for organizations as it leads to a lack of engagement and motivation among employees.
To solve this problem, leaders must create a clear and compelling purpose for everyone to rally behind.
Here’s how organizations can solve the purpose gap between executives and workers:
– Leaders should believe in the company’s purpose and ensure that it effectively brings the company’s vision to life in the minds of employees and even customers.
– Leaders should create a culture where employees feel their work is meaningful and that they are valued team members.
– Executives should reflect on the brand’s DNA to determine what motivates employees and other stakeholders to become ardent supporters.
