Change The World… Be Inspiring!

I recently watched a Ted Talk by Simon Sinek on “How great leaders inspire action.” During the talk he brings up the idea of “The Golden Circle: Why, How, and What”. The way organizations and people view this Golden Circle makes all the difference in who is successful at inspiring others and making a difference.

Many companies are great at knowing what they do and how they do it, but the hardest part is knowing why they do it and why they believe in it. Sinek uses examples such as Apple, Martin Luther King and the Wright Brothers to prove his main point that, “People don’t buy what you do, they buy why you do it.” The goal is not to do business with everyone who needs what you have; it’s to do business with people who believe what you believe.

So if knowing what you believe in can help inspire others to be loyal to your company, then this should also apply to who you hire. Don’t just hire someone who needs a job and can perform the tasks, hire people who believe what you believe. If you hire someone just because they can do the job, they will only work for a paycheck. If they believe in what your doing they will support the company mission and vision and will work with drive and commitment.

A great example to support this is the Wright Brothers. When Samuel Langley was given $50,000 to create a flying machine he hired the best people he could find, was given mass amounts of media attention and market conditions were great. The Wright Brothers on the other hand had no funding, and no one on their team had a college education. They did have one thing though…a dream to change the world. When the Wright Brothers were successful Samuel and his team quit trying. They were working for the money and fame not because they were passionate about it. That is why barely anyone knows who Samuel Langley and his team are today.

Overall, those who lead also inspire. We follow these people/organizations not because we have to, but because we want to. Therefore, companies who start with a strong mission statement and vision of why they are doing something, have employees who believe in that vision, and share their purpose with others will have a great ability inspire those around them.

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Simon Roads

Vice President of Sales

Born and raised in England, Simon Roads has had a distinguished career in various forms of aviation spanning over 45 years. His journey began as an A&P mechanic in the Royal Air Force and has encompassed a range of roles, ultimately leading to his position as the VP of Global Sales for Honda Aircraft. Throughout this extensive career, he has had the privilege of closely collaborating with Royalty, Dignitaries, and high net worth individuals, providing them with unparalleled expertise and a steadfast commitment to excellence in aviation services.

Having been immersed in the aviation industry for nearly half a century, his wealth of insights and knowledge has established him as a trusted figure within the field. His extensive experience has provided him with the opportunity to engage with diverse cultures, interacting with individuals from various walks of life, and ensuring that their distinctive requirements and preferences are met with the utmost precision.

One of his notable strengths lies in his adeptness at effectively managing global teams. Over the course of his career, he has demonstrated successful leadership and mentorship of professionals from different backgrounds and nationalities, fostering an environment characterized by collaboration, growth, and mutual respect.

Understanding different cultures has played a pivotal role in his professional journey. By taking part in the customs, traditions, and practices of his clients he not only fosters strong relationships but has also gained a profound appreciation for the unique needs and expectations of each of his clients.

Away from work, his priority is his family. His role as grandad to three wonderful boys, brings him immense joy. He has a penchant for outdoor activities such as cycling, kayaking, and golf. Additionally, he has developed a passion for cooking and continually seeks to learn new culinary techniques. The art of balancing life and work is an ongoing journey for him, and he considers himself fortunate to be able to savor the best of both worlds.

You can contact Simon at

Meredith Stanley

Executive Recruiter

Meredith joined IPS in 2023 as an Executive Recruiter with over 5 years of recruiting experience at Amazon and Lyft. Prior to making the shift to recruiting, Meredith was an Executive Assistant for over 3 years at a Seattle-based insurance company. With a passion for finding top talent, Meredith has hired for a wide range of roles across North America in the hardware, micromobility, operations, transportation, and tech spaces.

After an unsuccessful attempt at a Chemical Engineering degree, Meredith graduated from Oregon State University with a Bachelor of Science in Liberal Studies.

Meredith has a passion for live music, playing both piano and trombone. She also enjoys traveling and spending time outdoors either skiing, hiking or scuba diving.

You can contact Meredith at

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