I recently watched a Ted Talk by Simon Sinek on “How great leaders inspire action.” During the talk he brings up the idea of “The Golden Circle: Why, How, and What”. The way organizations and people view this Golden Circle makes all the difference in who is successful at inspiring others and making a difference.
Many companies are great at knowing what they do and how they do it, but the hardest part is knowing why they do it and why they believe in it. Sinek uses examples such as Apple, Martin Luther King and the Wright Brothers to prove his main point that, “People don’t buy what you do, they buy why you do it.” The goal is not to do business with everyone who needs what you have; it’s to do business with people who believe what you believe.
So if knowing what you believe in can help inspire others to be loyal to your company, then this should also apply to who you hire. Don’t just hire someone who needs a job and can perform the tasks, hire people who believe what you believe. If you hire someone just because they can do the job, they will only work for a paycheck. If they believe in what your doing they will support the company mission and vision and will work with drive and commitment. 
A great example to support this is the Wright Brothers. When Samuel Langley was given $50,000 to create a flying machine he hired the best people he could find, was given mass amounts of media attention and market conditions were great. The Wright Brothers on the other hand had no funding, and no one on their team had a college education. They did have one thing though…a dream to change the world. When the Wright Brothers were successful Samuel and his team quit trying. They were working for the money and fame not because they were passionate about it. That is why barely anyone knows who Samuel Langley and his team are today.
Overall, those who lead also inspire. We follow these people/organizations not because we have to, but because we want to. Therefore, companies who start with a strong mission statement and vision of why they are doing something, have employees who believe in that vision, and share their purpose with others will have a great ability inspire those around them.
