Apple’s Biggest Threat

Influential Apple writer John Gruber recently stated in a podcast that “the single biggest problem that Apple faces, and almost nobody is talking about,” is the threat of Apple losing its really talented employees. The concern is not about employees leaving to go work for competitors, but more about them leaving and coming up with interesting things that could have been great at Apple. Originally, Steve Jobs believed “the opportunity to work at the company and on its popular products compelled people to stay”, but this simply is no longer the case. For example,

The team that made the first iPhone have been at it for quite a while. And they’ve sort of already done their major life’s work on that, no matter how impressive iOS7 is going to be, it’s not going to be the first iPhone, so I think people are going to start looking for other opportunities, other things to do, other interests that they have.”

After reading Jay Yarrow’s article, “The Single Biggest Problem That Apple Faces, And Almost Nobody Is Talking About It”, we could not help but think about how it applies to all of our clients – and frankly us. Apple has achieved more than even the most ardent of the Apple faithful. They not only clawed their way to the top of the technology industry, but also became the most successful company in the world. Yarrow shares John Gruber’s views that the biggest challenge Apple faces right now is not competition, but talent. This is a scary proposition for companies because it means that the people puzzle is never quite solved — not even for Apple. So what can the rest of the business world learn from this? We have to grasp that there is never an end to attracting, retaining, rewarding, and most importantly challenging great talent. HR is a journey with no end. Our teams are as dynamic as the landscape around us.

The most interesting part of the article discusses that the team that made the first iPhone is now struggling with how to stay engaged after achieving what one could consider to be their life’s work. The people that comprised this magical team may seek new conquests elsewhere searching for another run at magic that they may never actually experience again. And frankly, that is OK. All of the greats ones move on at some point and this creates the space to bring in people with fresh ideas and perspectives. We often get calls from clients who are disappointed that they have lost key players. But this is a short-term obstacle to overcome. It rarely spells the end for the company and the infusion of fresh talent keeps them from being myopic. We need to not only embrace this rotation, but plan for it.

We would love your thoughts on this and what it means in terms of talent retention, succession planning, and the ability to not only stay relevant in your industry but how to thrive. Let’s face it, eagles fly. – Eric Pringle, CEO

© alphaspirit –

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Simon Roads

Vice President of Sales

Born and raised in England, Simon Roads has had a distinguished career in various forms of aviation spanning over 45 years. His journey began as an A&P mechanic in the Royal Air Force and has encompassed a range of roles, ultimately leading to his position as the VP of Global Sales for Honda Aircraft. Throughout this extensive career, he has had the privilege of closely collaborating with Royalty, Dignitaries, and high net worth individuals, providing them with unparalleled expertise and a steadfast commitment to excellence in aviation services.

Having been immersed in the aviation industry for nearly half a century, his wealth of insights and knowledge has established him as a trusted figure within the field. His extensive experience has provided him with the opportunity to engage with diverse cultures, interacting with individuals from various walks of life, and ensuring that their distinctive requirements and preferences are met with the utmost precision.

One of his notable strengths lies in his adeptness at effectively managing global teams. Over the course of his career, he has demonstrated successful leadership and mentorship of professionals from different backgrounds and nationalities, fostering an environment characterized by collaboration, growth, and mutual respect.

Understanding different cultures has played a pivotal role in his professional journey. By taking part in the customs, traditions, and practices of his clients he not only fosters strong relationships but has also gained a profound appreciation for the unique needs and expectations of each of his clients.

Away from work, his priority is his family. His role as grandad to three wonderful boys, brings him immense joy. He has a penchant for outdoor activities such as cycling, kayaking, and golf. Additionally, he has developed a passion for cooking and continually seeks to learn new culinary techniques. The art of balancing life and work is an ongoing journey for him, and he considers himself fortunate to be able to savor the best of both worlds.

You can contact Simon at

Meredith Stanley

Executive Recruiter

Meredith joined IPS in 2023 as an Executive Recruiter with over 5 years of recruiting experience at Amazon and Lyft. Prior to making the shift to recruiting, Meredith was an Executive Assistant for over 3 years at a Seattle-based insurance company. With a passion for finding top talent, Meredith has hired for a wide range of roles across North America in the hardware, micromobility, operations, transportation, and tech spaces.

After an unsuccessful attempt at a Chemical Engineering degree, Meredith graduated from Oregon State University with a Bachelor of Science in Liberal Studies.

Meredith has a passion for live music, playing both piano and trombone. She also enjoys traveling and spending time outdoors either skiing, hiking or scuba diving.

You can contact Meredith at

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